Noom

Noom is an app-based personalized weight loss program that is customized based on your profile and your weight loss goals. After you fill out a 30-second online evaluation, they’ll predict how much weight you can lose and create a personalized plan that will help you accomplish your goal. They offer nutrition guides, 24/7 personalized support, daily challenges, virtual weight loss expertise and feedback. Noom offers several flexible, payment options for you to choose from, and they even offer 14-day risk-free trial with any plan to start.

How it works

First, fill out the online evaluation so Noom can generate your weight loss plan and give you your personalized results. Then, add the app to your smartphone and login. Once you’re logged in you’ll be given a Weight Loss Expert that will help you build healthier habits. The Noom app is where you will access your program, and where you’ll be given 24/7 support from your Goal Specialists, along with nutritional guides and tips and overall motivation.

Your Weight Loss Experts will check in with you once a week to discuss your previous goals and set new ones for the weeks to come. The Experts are available to you for advice, support, motivation, guidance and to answer any questions you may have throughout the program. Although Noom gives you tips for better eating habits and how to achieve optimum weight loss, it’s important to note that they do not give you specific meal plans to follow or provide you with any food.

Noom offers a 14-day trial to start. Once your trial ends, you pay based off your weight loss goals, which can be $59/month or $199/year and prices in between; you can cancel at any time.

What customers say about Noom

Customers say that the 24/7 personalized support is a nice feature, but only if others are committed to adding to the discussions. Overall, it's a big benefit and feels nice to communicate with others. On the other side, the food logging needs a bit of work and the information regarding your daily food intake is sometimes incorrect. It can also be frustrating to some customers to not be able to customize the measurements.

A majority of the customers like that Noom is an app-based program, where they can easily login and read the nutritional guides, access emotional and physical support, talk about your accomplishments with your coach and set goals for the upcoming weeks.

Final considerations

Overall, Noom is great because it’s a personalized weight loss plan that’s fit to your profile and what you want to accomplish, and all of their plans are relatively affordable. Simply download the Noom app, login and access your weight loss plan as often as you like. However, most of the features on Noom’s site/app are generated by a computer, so it can be hard getting "real" substantial feedback from their Weight Loss Expert feature.

When it comes to the personalized support, it seems that Noom is primarily focused on the technological features of it, rather than giving customers the experience of having their own personalized Weight Loss Expert.