Cofounded in 2014 by childhood friends Alex Fenkel and Jordan Katzman, SmileDirectClub set out to develop a more effective and affordable way to straighten and whiten teeth. After teaming up with Camelot Venture Group, experts in high regulated industries, they began the process of changing the orthodontic industry forever. SmileDirectCub accounts for more 95% of doctor-directed at-home aligner systems. Consisting of over 4,000 employees and over 300 brick and mortar locations, SmileDirectClub has transformed the smiles of over 600,000 people. SmileDirectClub believes that over 80% of Americans can benefit from their products and services and promises to bridge the gap of affordability to bring orthodontic care to as many people as possible. SmileDirectClub has removed the hassle of doctor office visits, but maintains a network of licensed dentists and orthodontists to give you peace of mind. Customers can rest assured that the collective knowledge of these professionals is available to answer any questions that may arise over the duration of whitening and alignment treatment.
How it works
SmileDirectClub’s whitening kit has everything you need to achieve a whiter and brighter smile at home. The kit includes 9 bright on premium white pens (which is 2 full whitening treatments), an LED accelerator light, and one bonus pen. The whitening agent in the pens is the same that is used by dentists, is enamel-safe, and half the cost. This vegan, lactose-free, gluten-free and soy-free whitening kit helps whiten teeth 3x faster than strips and helps removes years of tough stains. SmileDirectClub recommends using the treatment for 1 week every 6 months to maintain your bright smile.
The 20-LED accelerator light is smartphone-powered, so you can whiten on-the-go. It’s iPhone and Android compatible and has low battery consumption. The cool mint flavor and brush applicator makes it for an easy way to get professional-quality whitening right at home.
What customers are saying
Client feedback regarding SmileDirectClub and its services are largely positive. Customers who made use of their brick and mortar offices report having great experiences with the customer service and attentiveness of the employees. When it comes to the whitening kit, customers have reported seeing their teeth become 3 shades whiter after only a few applications, and the formula didn’t cause any sensitivity. Additionally, once you run out of the whitening pens it costs only $29 for four. Customers like how affordable SmileDirectClub’s whitening kit is and how great the results are.
Customers also like the LED accelerator being smartphone compatible because it’s easy and convenient to whiten their teeth wherever and whenever. It’s especially great because it requires minimal battery power, so customers don’t have to worry about charging their device before using it.
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