Bright Cellars

4.6/5 stars
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Bright Cellars Review

Bright Cellars matches the preferences of wine lovers with their favourite wines. The process is simple and it begins with customers answering a short quiz, similar to what can be seen in some of the most popular wine delivery services on the market. Based on the answers, Bright Cellars offers wine suggestions from around the world.

Bright Cellars – an online wine club

The short online quiz is at the core of Bright Cellars wine recommendations. Customers can choose between different aromas of everyday foods and drinks to establish their preferences. The results are seen in actual wine recommendations. From a good Sangiovese to rose or merlots, there are plenty of options to consider.

A typical wine costs around $15 at Bright Cellars. An $8 fee is added for shipping. Of course, it is hard to establish the real value of the wines. This is due to the fact the wines are not actually available in any other stores as they are only available through Bright Cellars wine subscription service. Of course, these prices can be actually worth the subscription as with similar subscription services, there is no middleman to add to the final price of a wine bottle.

What customers say about Bright Cellars

From the perspective of the wine lover, Bright Cellars is affordable. The subscription service is straightforward and there is a customer support team to offer guidance if needed. However, there are a few instances where the official website seems to lack finesse. For example, slightly altering the answers to the quiz doesn’t come with other wine selections. For this purpose, the algorithm could be improved to offer a more custom response. But again, this is not a specific Bright Cellars issue as it is seen with plenty of wine subscription services.

Furthermore, it’s important to know that cancellation is possible with the orders and that bottles of wine can be sent back if not fully satisfied. At 4 wines each month, this is bound to happen and it’s good to know customers have the freedom to send wine back just in case.

Customers like the selection of wines which come from popular regions such as California, Chile, France or South Africa. At the same time, the feedback after each delivery seems to be something most customers can rely on.


Bright Cellars offers one of the simplest and most efficient online wine subscription services. It uses a quick quiz to offer wine recommendations. While the quiz is not the best solution, the wine selection improves after the first order as many customers can attest. Furthermore, the simplicity of the website improves the overall experience making it as simple as seen in the best services. However, the wines might not be truly compared to other ones on the market as they are not found in stores. So while $15 for the average bottles is affordable, customers cannot really appreciate just how affordable the wine really is. Bright Cellars is recommended for those looking for their first wine subscription service as a result.

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