Naked Wines Review
Naked was started in the UK. Now its expansion to the US has made a large impact on its business model. It works as a wine delivery service but it also stands out when it comes to a unique alternative. Naked Wines collects $40 per month from Angels or investors. This money is used to find upcoming wineries around the world. At the same time, the money can be spent on any wine from Naked Wines as well. Funding new wineries in advance allow these wineries to concentrate on the actual wine production, which can be a major step towards the right direction and business maturity.
Naked Wines – how it works
Naked Wines offers a large selection of wine boxes. They range from 6 to 15 bottles of wine per box. For example, a box of 6 rose wines comes at a price of $126. Angels are offered a discount and they can purchase the box for $73.99. While this is the affordable box, it still comes with wines such as the Keith Hock California Sparkling Rose 2016 and the Yian Lu Central Coast Rose 2017. The support from Naked Wines and its customers has allowed Yian Lu to establish the wines with grapes from Monterey and Paso Robles vineyards.
The Angels program from Naked Wines now has around 100.000 contributors. There now is an entire community around this type of investment. Customers or investors can chat directly with the winemakers through the Naked Wines app. Furthermore, there are dedicated groups hosted by Naked Wines such as those for newbies or food pairing advice.
What customers say about Naked Wines?
As an evolving business and a unique crowdfunding wine concept, Naked Wines has mixed reviews. Similarly to other services which have not yet matured as a business, the customer service is still lacking at Naked Wines. Customers have complaints about the validity of the vouchers which come with every box. But some of these issues might have been of technical nature on the Naked Wines website.
Apart from this area, Naked Wines made a lasting impression on its customers. They are particularly pleased with the Angels program. It puts them in the posture in which they have the ability to invest in new wines. The quality of an investor also allows customers to purchase wines at discounted rates, which can add up over a longer period of time.
The wines themselves are also very well received. They are shipped for free with orders of at least $100. A money-back guarantee is also offered by Naked Wines. From this perspective, the wines also come with enough information about their background in most cases.
With a monthly fee of $40, wine lovers can get the premium experience at Naked Wines. Apart from supporting new wineries, customers can have access to great independently-made wines at affordable rates. Naked Wines also comes with an integrated online shop functionality. It allows customers to purchase some of the stocked wines individually.
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